Evergreen isn’t just the Yankee Candle you didn’t know you needed. It’s also the kind of content that you absolutely do need — always relevant, always driving traffic, and always ranking.
Building up a good backlink profile is the next stage in building up your online presence. You need to ensure that you are driving regular traffic to your site and gaining social proof. The higher your social share metrics and the more reviews you generate, the more well-known you will become to industry thought leaders.
As Yoda once said, "Do. Or do not. There is no try." The transition from writer to entrepreneur is not always straightforward and requires some homework. We'll set you on the right path to making a living in the lucrative world of online business by using your skillset personal brand, and existing blog to your advantage. Ready? Great, let’s...
We all know ‘that’ SEO who has discovered the ‘perfect’ anchor text ratio. But is that actually possible? And will what works for one website, work for someone else?
If you write for the web, then you’ve probably used a copyrighted image without realising at some point. It’s easy to do online, and working out what is and isn’t allowed – and in which country – can be confusing. Images are a great way to bring your posts to life, but not at the risk of receiving a huge, unexpected invoice.
2017 is the year of the personal brand. Now more than ever before your presence online will be crucial to your success. Here are some expert tips on what the online branding pros do and what you should do too.
We can all draft a punchy line, but writing copy for the web is a different beast. Web copy is free, plentiful and without the traditional credence that comes from being published in print – anyone can set up a blog and upload their own work. Below I list a five point beginner's guide to creating successful copy for the web.