Always wanted to launch your own lifestyle brand? Think you’ve got what it takes to create an engaged community of brand advocates? Traditional 9-5 jobs are losing their appeal as technology gives us the tools to live the dream — and we can certainly see why.
Building up a good backlink profile is the next stage in building up your online presence. You need to ensure that you are driving regular traffic to your site and gaining social proof. The higher your social share metrics and the more reviews you generate, the more well-known you will become to industry thought leaders.
To the uninitiated, terms like SEO, SEM, and PPC may sound like tropical diseases you wouldn’t want to catch on your holiday. But to those in the know, each of these terms has a unique set of characteristics. Take digital PR and SEO...
As Yoda once said, "Do. Or do not. There is no try." The transition from writer to entrepreneur is not always straightforward and requires some homework. We'll set you on the right path to making a living in the lucrative world of online business by using your skillset personal brand, and existing blog to your advantage. Ready? Great, let’s...
We all know ‘that’ SEO who has discovered the ‘perfect’ anchor text ratio. But is that actually possible? And will what works for one website, work for someone else?
If you write for the web, then you’ve probably used a copyrighted image without realising at some point. It’s easy to do online, and working out what is and isn’t allowed – and in which country – can be confusing. Images are a great way to bring your posts to life, but not at the risk of receiving a huge, unexpected invoice.
In between sending and waiting to hear back on client proposals, there is a range of ways bloggers can build up a steady income. You can use the internet to fund your own internet addiction, no clients required. This post will show you how.
2017 is the year of the personal brand. Now more than ever before your presence online will be crucial to your success. Here are some expert tips on what the online branding pros do and what you should do too.
You might not know what a social influencer is, but people like Selena could be hugely important to both you and your audience. Here are 11 things that you and your brand should know about social influencers.
As brand advocates and influencers, bloggers offer an effective, scalable, and compelling way for brands to advertise – but only if the relationship is mutually beneficial. Brands should not walk up to bloggers and expect to get promotion for free.
Doing link building in-house can be costly and time-consuming, but the benefits of promoting your brand are huge. Links help make your content and domain more trustworthy and authoritative, and they also put you in touch with a whole new customer base.
We can all draft a punchy line, but writing copy for the web is a different beast. Web copy is free, plentiful and without the traditional credence that comes from being published in print – anyone can set up a blog and upload their own work. Below I list a five point beginner's guide to creating successful copy for the web.